see the difference

I have been dancing around this thought with Sea Change, finally someone who is good at PR found a way to say what I have been thinking. In an interview with Amanda Griscom Little on Grist.com, Richard Branson has this to say:

" What sets climate change apart from these other crises is that most people can't see the problem -- CO2 gases are invisible. If you could see them and they were colored red, 50 years ago it would have looked like a small brush fire smoldering around the world, and today it would look like a wildfire raging across the globe. We desperately need leaders who can help bring visibility and forge solutions to this imperceptible menace before it's too late."

Indeed.